Privacy Policy

1. Introduction

At Routed Roots, we respect your privacy and are committed to protecting your personal data. By accessing or using Routed Roots, you agree to the following terms and conditions regarding data collection and privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform, including our website, mobile applications, AI personalization features, The Travel Vault, and community content hubs.

2. Information We Collect

We collect information to provide transformational journeys, power our AI personalization engine, and maintain our community impact ecosystem:

• Account & Profile Data: Name, email address, password, selected Tribes (e.g., Big 5 Spotters, Eco-Conscious Travelers, Craft Collectors, Wellness Seekers, Adventure Junkies, Wildlife Photographers), and persona preferences.
• Booking & Travel Details: Itineraries, dates, accommodation preferences, local guide selections, and emergency contact details for trips booked in Botswana and expanding destinations.
• The Travel Vault Data: Personal memories, AI-generated timelines, journal entries, trip books, media uploads, and local impact statistics.
• Content Hub Interactions: User travel reels, gallery shares, story threads, operator livestream interactions, and Q&A participation.
• Technical & Usage Data: IP address, browser type, device information, and platform analytics hosted on Brastorne infrastructure.

3. How We Use Your Information

We use the collected information for the following purposes:

• To facilitate trip bookings and coordinate with verified local operators, community-run lodges, and conservation guides.
• To power our AI-Powered Personalization engine, curate tailored itineraries and recommendations.
• To maintain and enhance The Travel Vault, generating memory timelines, journal prompts, and impact stats for Premium members.
• To manage community engagement within Tribes and moderate Content Hub discussions, operator teasers, and live sessions.
• To process Freemium and Premium tier subscriptions, ensuring seamless concierge and priority support.

4. Data Sharing & Partner Entities

We do not sell your personal data. We share information only under strict conditions:

• Local Operators & Lodges: Necessary booking details are shared with verified local guides, community-run lodges, and conservation partners in Botswana to fulfill your travel itinerary.
• Technical & Infrastructure Partners: Data processing and cloud hosting are supported by Brastorne Enterprises infrastructure and secure payment partners.
• Community Impact Tracking: Aggregated, anonymized data is used to calculate local impact metrics supporting heritage initiatives and conservation.
• Service Providers: Trusted third-party vendors assisting with payment processing, cloud hosting, and AI infrastructure under strict confidentiality obligations.

5. Data Security & Retention

We implement robust technical and organizational security measures on Brastorne infrastructure to protect your personal information and Travel Vault memories from unauthorized access, loss, or alteration. We retain your personal data for as long as your account is active or as needed to provide services and comply with legal obligations.

6. Your Privacy Rights

Depending on your jurisdiction, you have the right to access, correct, or delete your personal data, manage your Travel Vault entries, or opt-out marketing communications. You can manage most settings directly within your account profile.